Lays – The Flavors Your Life Need!

When it comes to different flavors in chips, hands down, Lays Pakistan wins the race. Every now and then, the international chips chain comes up with something new for the consumers. Started off with the typical French Cheese, Masala flavors – now two new flavors are making their way to the stalls of our supermarkets.

Introducing, Lays Mexican Paprika and Thai Chilli

Two New Flavors!

Life Need Flavors – the tagline while introducing these two flavors adds much to the fact that we need new flavors when it comes to these scrumptious chips. Being done with the typical flavors, the two new flavors by Lays offer the authentic taste of paprika and chili.

Lays is perhaps one of the most edible snacks preferred by Pakistanis. During tea time or while watching a movie with your best friends, a bowl full of Lays compliments with everything. With these new spicy flavors, you sure will add flavor to your life!

The Success of EFU Life’s Meri Shaan, Mera Pakistan Campaign!

EFU Life, the leading life insurance provider in Pakistan is committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.


‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.

EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

The campaign rejoices the spirit of patriotism and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.

Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment to partnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country.


There is a lot that we need to be proud of, and it’s important to bring forward the positive mindset about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country. ‘

PR Image.jpg

Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city.  Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’

EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.


Meri Shaan, Mera Pakistan – A Message for Pakistanis!

The beauty of any city is known by its infrastructure – while the roads may be clear, the walls with graffiti and public messages ruins the essence of any area. Crossing by the roads, we see awful political messages on the walls, advertisement slogans and what not.

It is the duty of Pakistanis to focus on how we can make our country beautiful – but we never pay attention to it. Roads are dirty, streets are filled with litter, the beauty of the sea is ruined and the walls are painted awfully by locals. To play the role of being the caring Pakistani, EFU Life Insurance launched the campaign #MeriShaanMeraPakistan, encouraging local painters to beautify the walls of the roads.

Last year, the same project the covered walls at Ayesha Manzil and National Coaching Centre, an area of a 2000 sq.ft and a 3000 sq.ft respectively.

This year, the EFU Life Instance extended the project and covered the newest location, the Aga Khan Park, Garden, opposite Ismaili JamaatKhana covering a space of over 7000 sq. ft.

These Are A Few Amazing Paintings by the Pakistani Talent!

For Amjad Sabri. ❤

It is indeed a great initiative by EFU, in the light of recognizing their CSR and doing something great for Pakistan.

God bless Pakistan.

Pakistan Zindabad!

Welcome to the Peaceful Land of Pakistan, Ronaldinho and Friends!

2017 has been a great year for Pakistan so far. We hosted the final of Pakistan Super League in Lahore, we won the Championship Trophy by beating Indian (double happiness) and then we hosted another much-awaited event of the year – Ronaldinho and Friends!

When the news broke out, which was right after the PSL final, Pakistanis couldn’t believe their eyes. Leisure Leagues Pakistan introduced the teaser by making Pakistanis guess which celebrity footballer will be embracing the lands of Pakistan this year. With the passage of time, after getting us all on our toes, Ronaldinho was the first player unveiled.


Eventually, Ronaldinho’s presence in Pakistan was named as “Ronaldinho and Friends”, hinting how we were to expect more international players in Pakistan. Week after week, the Leisure Leagues PK introduced more international legendary players who were to play in Pakistan. The list of total 8 players included Ryan Giggs, Nicholas Anelka, George Boateng, David James, Robert Pires, Luis Boa Morta, Roberto Carlos and finally, Ronaldinho.

In the exhibition matches, which took place in Karachi and Lahore, it was Ronaldinho’s Side VS. Giggs’s Side.


The exhibition matches took place in full swing, making sure Pakistanis enjoyed every bit of it!

Pakistan Cricket Team Captain Sarfraz Joined the Match in Karachi

Whereas Azhar Ali and Hassan Ali Joined the Lahore’s Match

The 2-match victory was crowned to Ronaldinho’s side, which won by a decent lead of 4-1.

Indeed, it was a special moment for Pakistanis to see international footballing legends in our very own land. Thanks to Leisure Leagues, Nokia and every other sponsor who made this event possible.

Long live Pakistan!

Hamdard Rooh Afza Celebrates the Independence of Pakistan and Eid!

On the 1438th Hijri, Pakistan celebrated another year of independence as per the Islamic calendar. While honoring this esteem, prestigious mark, Rooh Afza gathered the Pakistanis to pray for the betterment of the country.

Hamdard Pakistan celebrated the Day of Pakistan in accordance with the Islamic calendar on the 27th of Ramadan this year. Little did many know what the counted for.

Rooh Afza is that one drink which one could call as the national drink of Pakistan. It is present in every other household and is enjoyed by Pakistanis all around.

Safe to say, Pakistanis present in international countries miss this one drink the most when they are away from home. It is perhaps the symbol of the most consumed sharbaat cherished in Pakistan.

For every Pakistani, Rooh Afza holds some importance in terms of memories. Some rejoice spending time with grandparents while sipping milk and Rooh Afza, while others remember how Iftaar is incomplete without a jug full of this drink and a dash of lemon.

While honoring how Pakistan gain independence on this day and continuing to wish Eid to Pakistanis and Muslims all around, #RoohAfzaEidMubarak was trending in Pakistan in full swing. Pakistanis were thanking the Almighty for the freedom we achieved on this day, given how we are able to spend days without slavery and hardships.

Here’s to celebrating another year of freedom and independence. Wishing the best for our country Pakistan and hoping to stay from all the evils of the world.



Livin’ The Dream – Captain Sarfraz Gets BMW By JS Bank After Leading Pakistan To Victory!


History was rewritten – beating Indian by a huge margin, that too after the intense hatred which was created between the two nations was nothing less than a dream coming true. The 8th ranked team held the trophy right in front of the eyes of the team which had one of the best players in the world. Our cricket team, from the senior most to the youngest, each one of the made us proud.

Winning against India in the Champions Trophy 2017 created a worldwide storm. Not only Pakistanis were in joy, even the international cricket fanatics were witnessing a dream come true.

Pakistanis Welcomed Captain Sarfraz in Full Josh!

Sarfraz deserved every bit of the recognition he was getting. He led the team of packed Wolves to victory!

In order to honor that, JS Bank gifted our captain and gifted him BMW.

After inviting him to Geo’s Khelo Jeeto Pakistan, the JS Bank officials alongside the hosts of the show Wasim Akram and Shoaib Akhtar honored our captain with a brand new BMW!

Pakistanis loved the gesture of the bank as well!

Indeed, it was a great gesture by the JS Bank to honor our captain and give him such a prestigious gift. Hopefully, we will witness more of these events given how finally, our cricket may evolve now.

Pakistan Zindabaad!!

McDonalds – #SpreadingSmiles Since Forever!

Every child once in their lifetime has had the experience of enjoying the scrumptious food offered by McDonald’s. I remember I was in Saudi Arabia when I had my first ever Happy Meal. My dad was a huge fan of McArabia and our family would love going to the McDonald’s because of their Play Area. Moving to Pakistan, I spent most of my school days going to the fast food giant’s different outlets as all of us school-going children organized their birthdays there.

Ah, the days when taking pictures with Ronald McDonald was the peak of coolness!

Given how I have been consuming the meals of McDonald’s from decades, I recently came across their campaign #SpreadingSmiles. Basically, McDonald’s challenged their employees to bring smiles on the faces of the consumers during the holy month of Ramadan.

Here’s The Video Link

Additionally, Pakistanis from different walks of life were asked how do they spread smiles and their answers were not just relatable, but also hilarious!

Twitterati shared their ways of spreading smiles this Ramadan as well!

 Pakistani Bloggers Also How They Spread Smiles

All of this talk around McDonald’s has made me hungry already. My favorite of all the meals offered by McDonald’s is their Spicy McCrispy and of course, their McFlurry.

Oh, and btw, McDonald’s also introduced their mutton burger. So if you haven’t tried it yet, what are you waiting for?