Here’s Everything You Need to Know About Desert Sound!

When it comes to local high-end and high-tech smart home solution products, there are not many labels that have their place in the market as a local brand. Desert Sound, however, has managed to emerge as a local brand that provides smart home solutions and AV products at affordable prices, unlike the foreign brands which provide similar results.

Therefore, Desert Sound determine your specific requirements and then suggest the most appropriate products available from some of the top manufacturers in the high-end audio-video world.

Ranging from multiple room audio-video networking, state of the art home automation, motorized screens and curtains, luxurious home theater furniture superbly handcrafted with impeccable attention to detail, installation of high-end audio-video equipment to turn-key home cinema projects and smart homes.

Desert Sound Recently Participated at the IAPEX 2018!

IAPEX took place in Lahore and Karachi.

So next time you are looking for audio and video solutions for your home, you better check out Desert Sound!


Clazona BB Plus – A Review by a Makeup Noob!

When it comes to finding the correct shade of the correct and the most appropriate brand, luck has never been on my side. I have spent thousands (literally) to get the correct shade for the base I should use for my face and neck. With my dry skin in winter and oily skin in summer and of course, my lack of makeup knowledge, I have never been able to find the BB cream that suits me the most.

A few days ago, I was sent the Clazona BB Plus cream. Clazona has established itself as a renowned local brand.

Of course, I was thrilled to use the makeup essentials sent my way and upon using, applying my little makeup knowledge, here’s what I gathered:

  1. Affordable: while it costs just rs. 500, one bottle is sufficient enough to last for a long while.
  2. It efficiently blends well and covers all the dark spots.
  3. It does not clog the pores.
  4. Thick in texture, yet easy to blend.
  5. It lightens from the epiderm level.

I would definitely recommend the Clazona BB Plus cream for it gives you the type of results you are essentially looking for.

With its instant glow and various other notable elements, Clazona indeed has enterned the race of well-established makeup brands with the supreme quality they offer.

Fun and Music by Lays at LMM!

When it comes to festivals, no one does it better than Lahore city.

This year’s Lahore Music Meet took place earlier this week at the Alhamra Art Center, Mall Road, Lahore.

Music fanatics and performers from all over the country took part in the two-day event which witnessed the best essence of music. Talks, workshops, and concerts were arranged for the fanatics to enjoy the culture of music under one roof.

Among the music scene, one area was dedicated to drinks and snacks where the music enthusiasts could socialize and spend quality time with their friends over delicious food. The stall that stood out the most was Lay’s stall – which seemed more like a booth – free chips, good instruments and a place to have fun with your friends.

The free chips served to the people had the combination of 5 different dips that gave the chips a whole new flavor.

Here’s how the stall looked like:

Truly, Lays’ stall made the atmosphere more vivid and colorful with the element of fun they offered at LMM.

Events like LMM are a great initiative to highlight the revival of music as a place where people can rejoice this element of art. Kudos to management for giving such an amazing event. Also, kudos to Lays for bringing such a fun-filled stall to the event!

Fortune Wheel, Parchi and Much More at Funcity, Islamabad!

Limiting arcades for children only? Nope, never the case and it seems Funcity Giga Mall fully understands this as recently, the sprawling wonderland organized a week filled with activities for children, youth and, adults, of course.

The fun-filled week was centered around the standout activity, the Wheel of Fortune.

There was no loser or winner – each time anybody rolled the wheel, they availed something and most important of all, they went with a smile on their faces!

 The energy was so positive and a spirit of celebration was clearly evident from the kids to adults.
Combine with the 10-week-long fun-filled activities, the cast of Pakistani blockbuster Parchi also made a visit at the Funcity in Giga Mall and made the night of adventure fanatics more memorable!

Funcity has been a target and a popular spot for local film promotions and safe to say, the audience has given a massive response each time the endorsements are held there.

This meet-and-greet was no different, with the audience getting to interact up-close with the vivacious cast of the film, taking photos and fun selfies and filling up their autograph books. Bonus: the cast even joined audience members in rousing competition at Funcity’s various gaming stalls!


A Reel On Karachi – Beautifying the City of Lights!

Beauty is in the eyes of the beholder and sure can be said the way Pakistan Cables has contributed to make Karachi a better place.

In collaboration with Karachi Biennale Trust (KBL), Pakistan Cables took 57 artists on board to work on the cable reels which were installed in more than 20 public spaces throughout the city.

Empty cable reels were given to artists and they made masterpieces out of them.


The MoU was signed in 2016 and a year later, this is how the wonderful idea was executed!


These Beautiful Reels Had Pakistanis Talk About Them!

Displayed with Lights to Make the Nights More Beautiful. ❤

“Depicting the project’s illustrated story, this book is a testament to efforts that have brought Reel On Hai to life and allowed for the transformation of cable reels into public works of art. I hope that readers will enjoy it as much as I did while supporting the project as main activity partner alongside Karachi Biennale Trust,” stated Mr. Kamal A. Chinoy Chief Executive Officer, Pakistan Cables Limited.

To Document the Entire Journey, Pakistan Cables Also Released a Book!

A free e-book version of “A Reel on Karachi” is available at the Company’s official website:

Long live Pakistan!

Kurkure’s #TerhaHaiPerMeraHai – A Constant Reminder of What Friendship Is!

My mother always tells me that no matter how busy you are, your true friends will never forget you. Despite being in the mid-50s herself (MashaAllah) and having a busy life with two married daughters and two unmarried children and a husband, of course, my mother is still friends with her friends, those with whom she shares a friendship with as many years as my age (and that’s a lot).

Sure, I hear her old stories and quarrels she had with them, but over the course of these years and despite being in different cities, she is still friends with them, knowing how they may disagree on so many things.  But you know what? That’s the beauty of friendship!

The new Kurkure ad with their evergreen tagline of Terha Hai Per Mera hai constantly reminds me of how we may share the differences with our friends, but we love them with all our heart. We may fight a lot, we may not talk for days and we may even hate each other when we see them grow close to someone else, but there’s always a special place in our hearts which is for them only.

The ad in which a friend tells a lie just to save a seat for his friend reflects how just sitting next to him means so much to him and that just reflects on the silly things we do for our friends.

The friendship ended is a lovely bond and Kurkure’s new ad reminds you to text a friend you haven’t talked to in a while. 🙂

Bidding Farewell to the Heart of the Employees – Shahbaz Maqsood of Jazz Leaves the Company and he Will be Missed!

Shahbaz Maqsood Khan, the formidable Director Brands and Communications of the biggest telecom brand of Pakistan, Jazz has moved on to newer avenues.
The portfolio of his achievements during his two-and-a-half-year stay is very impressive. Under his leadership, Jazz overturned its slide into becoming the market leader in terms of sales and subscriber growth. He architected and executed the re-emergence of Jazz as an umbrella brand to different verticals and setting the course for its digital ambition.
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Within the organization, he was instrumental in removing red-tapism and creating a more productive, effective and streamlined marketing department. Handling the media, he brought in cost-effective and fruitful strategies to make Jazz a brand on top on everyone’s mind. He expanded the brand’s scope from being a mere commercial entity to a more altruistic corporation with a purpose. A marketer par excellence, the brand won PAS awards year after year under him.
Mr. Khan led the way to the highly successful collaboration with Lahore Qalandars which led to the world’s largest cricket talent hunt initiative Jazz Rising Stars. The award-winning initiative has changed the fate of aspiring cricketers who are bringing fame to the country. He played an instrumental role in the merger between Jazz and Warid and its ongoing transition, making it the most loved digital company. Fearless and strategic, Shahbaz Maqsood Khan has played a pivotal part in the launch of Veon, a global platform that is changing digital lifestyles of Pakistanis.
Diligent, dedicated and a thoroughly experienced professional, Shahbaz Maqsood Khan has been a great asset for Jazz and his expertise would be missed.